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Hydrate Shampoo & ConditionerL'Oreal USA S/D, INC. Professional Products (Pureology)
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Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan

4.8 out of 5 stars (2,922)
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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Product sustainability features

This product has sustainability features recognized by trusted certifications.
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact.
As certified by
Cradle to Cradle Certified

Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Pureology
Premium Brand Sourced

Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

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Size: 33.8 Fl Oz (Pack of 1)
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Description

Sulfate-free, creamy shampoo that deeply hydrates normal to thick dry, color-treated hair.

Benefits

Thirst-quenching formula provides moisture, touchable softness, and extraordinary color protection for dry hair.

Suggested use

Apply a dime-sized amount to wet hair. Using your fingers, lather and work the shampoo down to the ends. Rinse.
Complete the regimen
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Pureology Hydrate Shampoo For Dry and Color-Treated Hair...
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$15.83

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Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan

4.84.8 out of 5 stars 2,922
$90.00 ($2.66/fluid ounce)
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Pureology Hydrate Conditioner - For Dry and Color-Treated Hair, Moisturizes Hair & Protects Color, Sulfate-Free & Vegan
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4.74.7 out of 5 stars 15,306
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Product sustainability features

This product has sustainability features recognized by trusted certifications.

Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
Cradle to Cradle Certified
Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
Cradle to Cradle Certified
Worker well-being

Manufactured on farms or in facilities that protect the rights and/or health of workers.

As certified by
Cradle to Cradle Certified

From the manufacturer

less is pure
hydrate s&c
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
LESS IS PURE

WHICH PUREOLOGY RANGE IS RIGHT FOR YOU?

HYDRATE

HYDRATE SHEER

STRENGTH CURE

STRENGTH CURE BLONDE

SMOOTH PERFECTION

PURE VOLUME

NANOWORKS GOLD

Customer Reviews
4.7 out of 5 stars 12,472
4.6 out of 5 stars 7,256
4.6 out of 5 stars 5,016
4.6 out of 5 stars 1,802
4.4 out of 5 stars 1,621
4.3 out of 5 stars 5,141
4.5 out of 5 stars 926
Price
$37.00 $37.00 $37.00 $37.00 $37.00 $37.00 $50.00
HAIR TYPE
Normal, dry color-treated Fine, dry color-treated Damaged, color-treated Blonde or highlighted Frizzy, color-treated Fine, color-treated Very dry, dull color-treated
HAIR CONCERN
Dryness, lack of moisture Dryness, lack of moisture Damage, split ends, breakage Brassy, yellow or orange tones Frizz, curl manageability Lack of volume, fullness, body Dryness, lack of shine
BENEFITS
Moisture and softness Moisture and softness Strength and softness Neutralizes brass Smoothness and frizz control Body and fullness Softness and shine
KEY INGREDIENTS
Jojoba, Green Tea, Sage Jojoba, Green Tea, Sage Keravis, Astaxanthin Keravis, Astaxanthin Camellia, Shea Butter Wheat Protein, Eucalyptus Leaf Keravis, Golden Marula Oil
FRAGRANCE NOTES
Lavender, Bergamot, Mint Lavender, Bergamot, Mint Raspberry, Peach, Water Flower Pear, Rose, Sandalwood Cocoa, Marshmallow Accord Pink Grapefruit, Wild Rose Dewy Pear, Ylang Ylang

Product details

  • Product Dimensions ‏ : ‎ 3.15 x 3.15 x 9.76 inches; 8.82 ounces
  • Item model number ‏ : ‎ P1863400
  • UPC ‏ : ‎ 884486437112
  • Manufacturer ‏ : ‎ L'Oreal Professionnel
  • ASIN ‏ : ‎ B088ZZYMK2
  • Country of Origin ‏ : ‎ USA
  • Best Sellers Rank: #427 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.8 out of 5 stars (2,922)

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Customer reviews

4.8 out of 5 stars
2,922 global ratings

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Customers say

Customers find this shampoo effective for color-treated hair, making it silky and shiny, and appreciate its moisturizing properties that make hair soft. The product receives positive feedback for its scent, appearance, and health benefits, with one customer noting it transformed their hair in 6 months. While some customers say it doesn't weigh down their hair, others find it makes it feel incredibly thin, and opinions on value are mixed, with some finding it great for the money while others consider it too expensive.

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34 customers mention "Shampoo quality"34 positive0 negative

Customers find this shampoo to be of high quality, with one customer noting its effectiveness in humid conditions and another mentioning its suitability for thick, course, treated hair.

"...Such a soft mint smell to it and it works like magic. It has completely transformed my hair in 6 months...." Read more

"I love this product, very gentle yet effective. Moisturizing as advertised." Read more

"Best shampoo I have ever used. Makes my hair silky and shiny...." Read more

"The best shampoo I've ever used for colored, curly hair." Read more

23 customers mention "Moisturizing"20 positive3 negative

Customers find the shampoo moisturizing, making their hair soft and feeling great, with one customer noting a tingly scalp sensation.

"I love this product, very gentle yet effective. Moisturizing as advertised." Read more

"This is the best moisturizer I have ever used. It is creamy and it makes my hair easy to comb through!" Read more

"...I love how when I leave it on for a little while you can feel your scalp tingle, it’s refreshing...." Read more

"This shampoo makes your hair healthier and hair feels better. I have tried other shampoos, but keep coming back to this one...." Read more

19 customers mention "Color treated hair"19 positive0 negative

Customers find this shampoo fantastic for color-treated hair, making it silky and shiny, with one customer noting it works well for fine hair.

"...After just one use I felt a noticable difference in my hair texture and within 3 months my hair was soft and shiny but best of all, no more frizz!..." Read more

"Best shampoo I have ever used. Makes my hair silky and shiny...." Read more

"The best shampoo I've ever used for colored, curly hair." Read more

"...Highly recommend for color treated hair. I’ve gone blonde and back to Brunette and it has kept my hair looking shiny and healthy through it all." Read more

14 customers mention "Scent"14 positive0 negative

Customers like the shampoo's scent.

"...Such a soft mint smell to it and it works like magic. It has completely transformed my hair in 6 months...." Read more

"...the line of products as it keeps my hair from drying or frizzing, smells great, styles well. What more can you ask?" Read more

"...It also feels and smells great." Read more

"...My hair feels great and smells wonderful. Well worth the money to me. Note: if your spending money on this, buy yourself a decent pump...." Read more

12 customers mention "Hair health"12 positive0 negative

Customers report that the shampoo promotes healthy hair, with one customer noting it transformed their dry scalp and wavy hair, while another experienced noticeable improvement after one use.

"...It has completely transformed my hair in 6 months. I cannot say enough good things about This product !!!!" Read more

"This shampoo makes your hair healthier and hair feels better. I have tried other shampoos, but keep coming back to this one...." Read more

"I feel when I use this product my hair is so much healthier! Love it!!" Read more

"...I color my hair and have for decades. This smooths my hair and helps my scalp immensely...." Read more

8 customers mention "Appearance"8 positive0 negative

Customers like how the shampoo makes their hair look, describing it as healthy and shiny, with one customer noting it keeps highlights from getting brassy.

"...difference in my hair texture and within 3 months my hair was soft and shiny but best of all, no more frizz!..." Read more

"...products as it keeps my hair from drying or frizzing, smells great, styles well. What more can you ask?" Read more

"...understand how they do it, but this shampoo makes my hair so soft and shiny, and no other shampoo can quite do the same. I am a repeat buyer!!" Read more

"Nice but pricey" Read more

27 customers mention "Value for money"16 positive11 negative

Customers have mixed opinions about the shampoo's value for money, with some finding it great and worth the price, while others consider it too expensive and a waste of money.

"...The cost actually is not an issue because a little bit goes a long way and I can go 2 to 3 days between shampoos so 30oz bottle can last me about 9..." Read more

"...Speculate no more, the Costco shampoo is not the same. The Costco shampoo is very nice and I will use it all up...." Read more

"...The price is better here than in the stores." Read more

"...This product is a bit pricey which was why I wasn’t running to it at first but WOW I will never use anything else on my head...." Read more

10 customers mention "Thickness"5 positive5 negative

Customers have mixed opinions about the shampoo's thickness, with some appreciating that it doesn't weigh down their hair, while others report that it makes their hair feel incredibly thin.

"...the shampoo and conditioner set specifically because it does not weigh down your hair and I already have very fine hair...." Read more

"...And it’s normally much thicker. I’m really hoping this was a one time occurrence. I’m using twice as much now." Read more

"My hair is very fine and also color treated. This shampoo is not heavy on may hair as most other shampoos are...." Read more

"...I have received 2 bottles that were highly diluted. Shampoo was so thin that it leaked from shower dispenser...." Read more

Pureology shampoo
5 out of 5 stars
Pureology shampoo
Pureology shampoo it’s the best
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Top reviews from the United States

  • AuntMurr
    5.0 out of 5 stars GREAT STUFF! Worth every penny!
    Reviewed in the United States on May 10, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    The best shampoo I've ever used for colored, curly hair.
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  • Codi
    5.0 out of 5 stars Great buy
    Reviewed in the United States on April 13, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    One our second bottle. Last us around 6 months.
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  • Mell Mell
    5.0 out of 5 stars I love this stuff
    Reviewed in the United States on March 17, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    This is the best moisturizer I have ever used. It is creamy and it makes my hair easy to comb through!
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  • morgan langan
    5.0 out of 5 stars #1 shampoo on the market
    Reviewed in the United States on January 17, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Honestly, I have struggled for years with hair health and a lot of shampoos have either made my hair fall out or weighed it down so much. When I say I have tried over 12 different brands I mean it. This product is a bit pricey which was why I wasn’t running to it at first but WOW I will never use anything else on my head. Such a soft mint smell to it and it works like magic. It has completely transformed my hair in 6 months. I cannot say enough good things about This product !!!!
    7 people found this helpful
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  • John Robert Bechtold
    5.0 out of 5 stars great price!
    Reviewed in the United States on March 1, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Works well on tangly hair!
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  • Brandi
    5.0 out of 5 stars Noticable improvement with one use
    Reviewed in the United States on October 4, 2024
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    I am 53 years old with thick & coarse color treated hair. I have always struggled with frizzy dry looking hair. I have always used salon high end shampoo and conditioner with some results but usually left my hair heavy and oily. I finally decided to bite the bullet and pay the higher cost for Pureology shampoo and conditioner. After just one use I felt a noticable difference in my hair texture and within 3 months my hair was soft and shiny but best of all, no more frizz! I have been using Purelogy for about a year and a half now and so happy that I took a chance on it. The cost actually is not an issue because a little bit goes a long way and I can go 2 to 3 days between shampoos so 30oz bottle can last me about 9 months.
    6 people found this helpful
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         Report
  • Iwantcake2
    5.0 out of 5 stars The best for colored hair
    Reviewed in the United States on January 5, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    If you have colored hair, pureology products work the best. I’ve been using for over 20 years, have black hair that I’ve been highlighting to a caramel brown blonde for almost 30 years. People always comment on my hair. Beyond having only 3 hairdressers over 30 years who know how to do my hair, my pureology shampoo and conditioner are essential.
    One person found this helpful
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  • Weezy
    5.0 out of 5 stars Shampoo is one of the best
    Reviewed in the United States on January 15, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    This shampoo makes your hair healthier and hair feels better. I have tried other shampoos, but keep coming back to this one. The price is better here than in the stores.
    2 people found this helpful
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Top reviews from other countries

  • Amy Bird
    5.0 out of 5 stars Love this product
    Reviewed in the United Kingdom on January 31, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Nourishing product that protects hair. Hair is softer and shinier. A higher price but comparibly higher quality. Leaves my hair feeling clean and hydrated.
    Report
  • Mahmoud
    5.0 out of 5 stars Salon-Quality Shine & Softness — Worth Every Drop!
    Reviewed in Canada on May 14, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    This shampoo is incredible! My color-treated hair feels softer, looks shinier, and stays hydrated without any heaviness. A little goes a long way, and I love that it’s sulfate-free and vegan. It smells amazing too — definitely a staple in my haircare routine!
    Report
  • Susan Moloney
    5.0 out of 5 stars Excellent product
    Reviewed in the United Kingdom on April 21, 2025
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    Excellent
    Report
  • Ghanwa
    5.0 out of 5 stars Hands down best shampoo every
    Reviewed in Canada on December 19, 2024
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    I have been loyal to this shampoo for over 3 years now. I always get the big bottles. I match it with its conditioner and hair mask. Usually shampoos wear off and stop being as effective. This one has been consistent for years. It leave me hair soft, hydrated and shiny. It’s a bit pricey but if you’re like me and your hair is everything to you, it’s worth it.
    Report
  • Collette
    5.0 out of 5 stars love it!
    Reviewed in Canada on December 11, 2024
    Size: 33.8 Fl Oz (Pack of 1)Verified Purchase
    have purchased many times. takes years to go through with only washing my hair once a week but its great shampoo/conditioner!
    Report

Product Summary: Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan

From Pureology

4.8 out of 5 stars, 2,922 ratings

Customer reviews

600+ bought in past week

Price

One-time purchase: $90.00 ( $2.66 / fluid ounce)

Subscribe & Save price (No fees, Cancel anytime): $90.00 ( $2.66 / Fl Oz)

Additional savings available through Subscribe & Save (No fees, Cancel anytime)

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About this Item

  • Moisturizing Shampoo: Hydrate vegan Shampoo deeply hydrates and moisturizes hair of all types and textures, but ideal for normal to thick, dry, color-treated and natural hair. Leaves dry hair hydrated
  • Moisturizing Formula: This creamy, moisturizing formula works into a luxurious lather; emollient Jojoba leaves hair feeling hydrated, Green Tea supports scalp health, and Sage stimulates follicles
  • Key Benefits: Moisturizes dry, damaged hair. Not just safe for color-treated hair but actively protects hair color. Hydrates all hair textures. Cleanses hair and scalp, leaving hair soft and touchable
  • Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work it down to the ends. Repeat for extra cleansing. Follow with Hydrate Conditioner
  • Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the full Hydrate range for maximum moisturizing benefits

Product Description

Product Description
Pureology Hydrate Shampoo deeply hydrates normal to thick, dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavender, Bergamot, and Patchouli. Pureology is the 1st Professional Color Care Brand in the US with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Brand Story
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. We created our high performing, vegan, ZeroSulfate® fomulas while caring for our planet.

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  • 33.8 Fl Oz (Pack of 1)
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Important Information

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

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