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Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)

4.3 out of 5 stars (5,270)
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
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$13.50 with 16 percent savings $1.59 per fluid ounce
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Color: Purpledacious
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About this item

  • 3-in-1 Hair Color-Depositing System: This intensifies hair color while cleansing and conditioning strands with every wash. It contains color pigments to enhance hair hue and helps nourish and protect your hair as you shower. Perfect for dull and damaged color-treated hair.
  • Formulated with Hair Care Ingredients: Infused with an exclusive blend of Keratin Amino Acids, Hydrolyzed Quinoa, and Verbascum Flower Extract to bring back hair’s natural shine, strength, and condition. An ideal way to keep your beautifully colored tresses healthy-looking!
  • Revive Your Purple-Colored Locks: Restore your color-faded hair and refresh its striking pigment. This color refresher amplifies purple tones giving you more lustrous and vibrant eye-catching purple hair color. Ideal to use in-between dyes without going to the salon.
  • Simple and Easy to Use: Vivacious color in one wash! Just leave it on for 10 to 15 minutes while lathering up in the shower for a more amplified effect; 2 to 5 minutes for a less intense look, or rinse immediately for a subtle touch-up. Can be used daily or when needed.
  • Go-to, Cruelty-free Brand for Hair Solutions: Punky Colour was born in London and out of the minds of notable rock 'n roll creatives. It focuses on high-quality, salon-grade hair products that are proudly vegan and never tested on animals.

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Product Description

Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)

Product details

  • Package Dimensions ‏ : ‎ 6.57 x 2.56 x 1.3 inches; 8.5 ounces
  • Item model number ‏ : ‎ 67622
  • UPC ‏ : ‎ 014608626777
  • Manufacturer ‏ : ‎ American International Industries
  • ASIN ‏ : ‎ B096KZPRTD
  • Best Sellers Rank: #3,387 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.3 out of 5 stars (5,270)

Important information

Safety Information

Keep out of reach of children. Avoid contact with eyes and in the event of contact with eyes, rinse immediately with plenty of water. Follow the instructions. For external use only.

Ingredients

Hydrolyzed Quinoa,Keratin Amino Acids,Verbascum Flower Extract,Shea Butter

Directions

Vivacious color in one wash! Just leave it on for 10 to 15 minutes while lathering up in the shower for a more amplified effect; 2 to 5 minutes for a less intense look, or rinse immediately for a subtle touch-up. Can be used daily or when needed.

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Customer reviews

4.3 out of 5 stars
5,270 global ratings

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Customers say

Customers find the hair cleaner effective at keeping color vibrant and appreciate its longevity, noting it lasts for two shampoos and holds up well. The product leaves hair feeling soft and is easy to use, with one customer mentioning it works better than more expensive alternatives. While the smell receives mixed reactions, with some saying it smells wonderful while others compare it to bubblegum, and opinions on value are divided between those who find it life-saving and those who consider it a waste of money. Customers report that the product stains everything, including sinks and bathtubs.

AI-generated from the text of customer reviews

697 customers mention "Color"505 positive192 negative

Customers like how the hair cleanser keeps color vibrant and deposits a lot of color, with one customer noting it works well for months.

"...it covers all my silver hair and the old biolage, it even tints the dark brown hair I have...." Read more

"...and feel amazingly soft and silky, and I noticed that my hair didn’t really fade at all, it went from a blue-toned blackish purple to being more red-..." Read more

"this is the perfect 3 in 1 for colored hair, especially works very well in keeping your color in for a long time!!!..." Read more

"...However, unfortunately that color did fade very quickly on my hair and my hair was previously semi-bleached because like I said the lady did a..." Read more

279 customers mention "Works well"258 positive21 negative

Customers find that the hair cleanser and conditioner works well, with amazing results, and one customer mentions it performs better than more expensive alternatives.

"This product SMELLS DELICIOUS! And it works like magic, it covers all my silver hair and the old biolage, it even tints the dark brown hair I have...." Read more

"This works great I bought it for my daughter- this pic is after three uses on her ends. Not sure if the pic does it justice- it's very vibrant!..." Read more

"...I can achieve at least 2 different color intensities AND it's suitable for work. Kudos!..." Read more

"Listen, the product itself is good, maybe even great. However it get three stars because my whole body and head is GREEN...." Read more

109 customers mention "Hair softness"97 positive12 negative

Customers report that the hair cleanser leaves their hair feeling soft and silky, with one customer noting it's very moisturizing.

"...I'm absolutely in love with the color. The texture is super soft...." Read more

"...While it made my hair look and feel amazingly soft and silky, and I noticed that my hair didn’t really fade at all, it went from a blue-toned..." Read more

"...leaves your hair feeling soft but the blue color is very neon, almost like a purple blue...." Read more

"...It’s been about 4 days since I colored my hair. It is STILL silky, full and shiny. I can live with the color, just darker than what I’m used to...." Read more

77 customers mention "Ease of use"68 positive9 negative

Customers find the hair cleaner and conditioner easy to use and apply, with one mentioning it works well in the shower.

"...I let the depositor sit for 10 minutes and rinsed. It came out good/easy enough but left a lot of color on my forehead and side hairlines...." Read more

"...I love it! It's so easy to use ( make sure to use gloves for application, and limit drippage on any surface though!)..." Read more

"...As far as conditioning and washing and ease of use, it gets ***** 5 stars...." Read more

"...other brands but decided to give this a shot because the idea of shampoo sounded so easy...." Read more

66 customers mention "Longevity"48 positive18 negative

Customers find that the hair cleanser and conditioner lasts well, with some noting it works for two shampoos and one customer reporting it held up for two weeks of daily washing.

"...This brand does an amazing job for long lasting but I wish there were more color options." Read more

"...Also, it lasts me a while and is pretty inexpensive considering it is a conditioner, shampoo, and dye in one." Read more

"...Best quality, best price, and longest lasting!! “Turquoise” is what I’ve always used, and the color is lovely!!..." Read more

"...When I first received it, I was startled at how strong the pigment was...." Read more

246 customers mention "Smell"166 positive80 negative

Customers have mixed opinions about the hair cleanser's smell, with some finding it wonderful while others compare it to bubblegum.

"This product SMELLS DELICIOUS! And it works like magic, it covers all my silver hair and the old biolage, it even tints the dark brown hair I have...." Read more

"Smells soooo good! Great at color depositing but beware it will stain everything" Read more

"...the smell is very strong too, wouldn't recommend if you hate the smell of strong bubblegum...." Read more

"...Perhaps I just got a poor bottle, tho nothing indicates as such. It smelled fine, it stains my hands and tub for short periods, so I knew the colour..." Read more

77 customers mention "Value for money"35 positive42 negative

Customers have mixed opinions about the hair cleaner's value for money, with some finding it inexpensive and a life saver for time and money, while others consider it a horrible product and not as good as regular shampoo and conditioner.

"...facial, eye makeup, hair, nails, body scrub, you name it - the WORST beauty product of any kind I have ever had the displeasure of wasting money on..." Read more

"...feels healthy even though it may not look super shiny, It's cheaper than buying hair dye...." Read more

"...It’s in my ears, down my back, on my nose, like hoooly crap...." Read more

"...The price is fair for how long it lasts me...." Read more

376 customers mention "Stain resistance"91 positive285 negative

Customers report that the hair cleaner and conditioner stains everything it comes into contact with, including skin, bathtubs, and counters, though it washes out.

"...once or twice a week depending on how often you wash your hair, it does stain but can be cleaned off pretty easily, it does have a tendency to run..." Read more

"...It is quite messy, I used it in the bath, and forgot the gloves...." Read more

"...I love that this doesn’t stain my tub, but of course it (temporarily) stains skin, so I just wear disposable gloves when applying and rinsing it...." Read more

"...also is VERY messy, stains everything it touches, my pillows, shower curtain, and my ears/back, even clothes!!!1 everytime i try to be careful in..." Read more

Very pigmented
4 out of 5 stars
Very pigmented
Okay so I applied this on my hair while it was dry, like hair color. I find depository coloring shampoo/conditioners just last better this way. The pigment is impressive. Only reason for four stars is because it stayed behind on my towels and bathtub. I did use gloves while applying but not during washout and I was fine. I left it in for 20 minutes and wow I’m impressed and hope this will last a month. Update: Over two months later the pink was still hot pink and barely faded. When it faded a little it just made my roots turn orange which is common for dark brunettes. I was honestly over the neon of it so I tried using a dark ash brown color to go back to brunette. The color is so pigmented it turned it into the rose gold I’ve actually always wanted so call it a happy mistake. If you’re wanting to completely strip the color, use color remover before trying to highlight or do a color change. This brand does an amazing job for long lasting but I wish there were more color options.
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Top reviews from the United States

  • Reviewed in the United States on May 14, 2025
    Color: PurpledaciousVerified Purchase
    This product is awesome!
    I recently had my hair cut and colored, and wanted to add some purple, but was a bit uncertain about the vibrancy. My stylist was spot on with what I requested of her, and informed me about color depositing shampoo if I wanted to brighten up the purple.
    I love it! It's so easy to use ( make sure to use gloves for application, and limit drippage on any surface though!) It smells great, and leaves my hair so soft and silky! I love how the purple color looks on my hair! I've used it 3 or 4 times already, just to give a little extra boost every few days. I can't stop looking at and touching my hair! I will definitely order again!
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  • Reviewed in the United States on May 12, 2025
    Color: PinktabulousVerified Purchase
    This product SMELLS DELICIOUS! And it works like magic, it covers all my silver hair and the old biolage, it even tints the dark brown hair I have. It is quite messy, I used it in the bath, and forgot the gloves. I was able to wash 90% of the pink off my hands, but I don't advice to wash it in the shower, it takes a good scrubbing to get it off the tub. I would do this at the beach and wash it outdoors!
    One person found this helpful
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  • Reviewed in the United States on May 16, 2025
    Color: PurpledaciousVerified Purchase
    This doesn't irritate my head or have that awful odor! Smells pleasant and leaves my hair feeling clean and soft! I prefer dye shampoo than box shampoo because I feel its easy to use than box dye.
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  • Reviewed in the United States on March 2, 2025
    Color: PinktabulousVerified Purchase
    Okay so I applied this on my hair while it was dry, like hair color. I find depository coloring shampoo/conditioners just last better this way.
    The pigment is impressive. Only reason for four stars is because it stayed behind on my towels and bathtub. I did use gloves while applying but not during washout and I was fine.
    I left it in for 20 minutes and wow I’m impressed and hope this will last a month.

    Update:
    Over two months later the pink was still hot pink and barely faded. When it faded a little it just made my roots turn orange which is common for dark brunettes. I was honestly over the neon of it so I tried using a dark ash brown color to go back to brunette. The color is so pigmented it turned it into the rose gold I’ve actually always wanted so call it a happy mistake.
    If you’re wanting to completely strip the color, use color remover before trying to highlight or do a color change. This brand does an amazing job for long lasting but I wish there were more color options.
    Customer image
    4.0 out of 5 stars
    Very pigmented

    Reviewed in the United States on March 2, 2025
    Okay so I applied this on my hair while it was dry, like hair color. I find depository coloring shampoo/conditioners just last better this way.
    The pigment is impressive. Only reason for four stars is because it stayed behind on my towels and bathtub. I did use gloves while applying but not during washout and I was fine.
    I left it in for 20 minutes and wow I’m impressed and hope this will last a month.

    Update:
    Over two months later the pink was still hot pink and barely faded. When it faded a little it just made my roots turn orange which is common for dark brunettes. I was honestly over the neon of it so I tried using a dark ash brown color to go back to brunette. The color is so pigmented it turned it into the rose gold I’ve actually always wanted so call it a happy mistake.
    If you’re wanting to completely strip the color, use color remover before trying to highlight or do a color change. This brand does an amazing job for long lasting but I wish there were more color options.
    Images in this review
    Customer imageCustomer imageCustomer imageCustomer image
    5 people found this helpful
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    Report
  • Reviewed in the United States on April 20, 2025
    Color: TealisticVerified Purchase
    This works great
    I bought it for my daughter- this pic is after three uses on her ends. Not sure if the pic does it justice- it's very vibrant! Super cool- she loves it.

    FYI it will dye your hands, shower, towel.... so you may want to use gloves when applying and rinsing. Use a darker colored towel, wear dark colors when hair is wet, and rinse shower immediately afterwards.
    4 people found this helpful
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  • Reviewed in the United States on October 17, 2023
    Color: AuburnAmazingVerified Purchase
    Absolutely nothing about this tonic works the way it's intended. I tried to use this supposed 3-1 in SEVERAL different ways, in the colour AuburnAmazing

    When I first received it, I was startled at how strong the pigment was. I was pretty apprehensive about it being too strong, but after reading the reviews, I still chose to followed the directions as written.

    Applied a generous amount to wet hair, worked it all in, and allowed it to sit. I chose to do 5 minutes since I was kind of scared of how strong the color deposit would be in refreshing my hair colour.

    After the five minutes, as I went to 'wash and rinse' this stuff did NOT have any kind of lather whatsoever. It just kind of slicked through my hair as the water ran through it. There was no kind of washing going on, and it did not condition in any sort of fashion, either. My hair was dry, and stringy, and felt sticky, even after the water rinse began running clear.

    Later on, when I brought my hair down and dried it, I braved the mirror and was appalled - at how NON COLOURED it was. My hair was still dull, dingy, and even more brown than auburn/coppery. It literally had made not a single difference whatsoever.

    The next day, I decided to be more dramatic. It was a strong pigment and perhaps, even tho it was intended to be applied to wet hair, since it didn't lather, it would take better to dry hair. So, I applied again - a generous amount - to my dry hair, this time. I allowed it to sit for 10 minutes, thinking perhaps my hair was the problem and just needed more time to absorb the pigment.

    Again, it didn't lather and left my hair even drier and stringier, so I used the tiniest bit of regular shampoo and some normal conditioner. When I got out the shower this second day, my hair was a touch brighter by the hairline, but other still unrefreshed, and still a duller and dingier brown, rather than brightening up my more auburn/ginger-y colour.

    About a week later, I decided - well, maybe my hair colour is just TOO old! Maybe it's been too long and it can't refresh what it doesn't see there. So I decided to purchase some of my regularly hair colour and do a full dye job. It was the colour I wanted, with even, and beautiful coverage, but was just a touch too dim since my hair was a little darker. It's suggested to wait two full days before washing freshly dyed hair, especially if you're using reds, so I waited three days before trying this shampoo again. Not to refresh an old colour, but to keep this new colour bright and vibrant!

    AND IT RUINED IT. The colour deposit shampoo finally did one job! It finally deposited colour!

    But, it did NOT deposit the colour it promised. Rather than being an Auburn, coppery fall colour - it coloured my hair - AND ONLY SOME OF MY HAIR, mind you! - bright, bright crayon red. Like, Spider-Man red. The red that some women have referred to as "mental breakdown" red. The kind of red I absolutely abhor and detest.

    And it wasn't even everywhere. It was in bits and pieces. Not at my hairline, but in streaks of my bangs. I had JUST dyed my hair with even full covereage, and have been doing it for 15 years. I am well versed in making sure I get even colour for my hair. THIS, however, deposited wherever it wanted to. The other strands it touched - couldn't be bother. It RUINED my beautiful even dye job. I have never had such a poor experience with a product, and certainly never multiple experiences. All of the reviews made me safe and secure in my purchase and I cannot believe I was burned so badly.

    Perhaps maybe it only works for more unnatural colours, as auburn/ginger is a very natural colour. It's the colour I grew up having, and slowly dims/browns oevr the years so I've been upkeeping it with dye since high school, so maybe my expectations or needs were unrealistic, despite my successes with normal dye over the years. Perhaps I just got a poor bottle, tho nothing indicates as such. It smelled fine, it stains my hands and tub for short periods, so I knew the colour was there. It wasn't clumpy. I truly have no idea, but I did everything I could have possibly thought to do with it and it is by and large the worst beauty product of any kind - facial, eye makeup, hair, nails, body scrub, you name it - the WORST beauty product of any kind I have ever had the displeasure of wasting money on and regretting, in my Life. If you're aiming for more natural hair colours, don't bother yourself with this mess. Just redye your hair and use a normal Colour Protecting - NOT a colour depositing - Shampoo. Saves yourselves the heartache.
    29 people found this helpful
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  • Reviewed in the United States on April 19, 2025
    Color: GreengariousVerified Purchase
    Listen, the product itself is good, maybe even great. However it get three stars because my whole body and head is GREEN. They don't lie on the product when they state wear gloves because it "might" stain. They really should change the wording to "will stain within SECONDS of touching your skin" I was actually buying this to cover my red hair because, for work purposes - I need it brown. But I wanted a cool brown, therefore, the red had to go. I've used green hair dye before as a toner from other brands but decided to give this a shot because the idea of shampoo sounded so easy. It turned out worse than just using normal dye (for me) did it work? Oh absolutely. Some how - this magical bottle actually turned my red hair... GREEN. That has never happened. This stuff is STRONG. Like combined all strongest dyes in the factory STRONG. It also dyed my forehead and scalp and hands and fingernails... didn't even leave it on for more than 30 seconds within it touching those parts and oh girl. It STAINS.

    I'd say this is probably an amazing product if you are aiming for green hair. However - if you want to use it for any other purpose from that. NO. STOP. Do NOT pass go. Try a different product or go to a pro.
    3 people found this helpful
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Top reviews from other countries

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  • Charul B.
    3.0 out of 5 stars Works good ,smells awful, made me SICK!
    Reviewed in India on September 6, 2021
    Color: RediliciousVerified Purchase
    I got my hair dyed Red from a Salon a month ago and it faded off so I bought this product just to refresh my Reds. Since I’m new to this colour and colour depositing shampoo, I bought this just because it was cheaper.
    This shampoo works well, thumbs up. I kept it on my wet hair for 10 mins and my Red hair looked beautiful like before BUT BUT- it smells horrible.
    In the bottle it smells like bubblegum and after applying on hair or mixed with water, it smells like ROTTEN GARBAGE. I’m not even exaggerating. I have sensitive nose and my nose can smell even slightest of smells. So this was too strong for me and I almost felt like throwing up. It actually made me sick for the whole day. 🤢
    Next day the smell was gone.
    So girls, if you can bear strong smells you might try this.
    Not to forget , once again- the colour pay off is great.
    Also it stains everything - from your skin to your bathroom floor, so take precautions before using it
    Thanks for reading ❤️
  • jairo
    5.0 out of 5 stars Buen producto
    Reviewed in Mexico on May 9, 2025
    Color: MetaluminousVerified Purchase
    Le gustó mucho a mi novia, y huele rico, como a bombón pero es ricoooo
    Report
  • tuppen14
    5.0 out of 5 stars HOLY crap
    Reviewed in the United Kingdom on September 18, 2019
    Color: RediliciousVerified Purchase
    Holy cow. Last night in artificial light I couldn't see what it had done see above pics. But this morning holy s### it's like a beacon, I frigging love it. Gonna get some other colours too now. I'm hooked.

    My hair was originally dyed with just henna powder (light mountain) this is usually a semi permanent but as my hair is very porous it is permanent for me. I was getting bored with just ginger over my natural blonde. So I figured if this didn't work, no harm done. I've not bleached my hair in the slightest for over 4 years and grew every inch of bleached hair out. So yeah I'm pretty chuffed at this result as it means I don't have to destroy my curls with bleach to achieve a bright colour anymore.
    Customer image
    tuppen14
    5.0 out of 5 stars
    HOLY crap

    Reviewed in the United Kingdom on September 18, 2019
    Holy cow. Last night in artificial light I couldn't see what it had done see above pics. But this morning holy s### it's like a beacon, I frigging love it. Gonna get some other colours too now. I'm hooked.

    My hair was originally dyed with just henna powder (light mountain) this is usually a semi permanent but as my hair is very porous it is permanent for me. I was getting bored with just ginger over my natural blonde. So I figured if this didn't work, no harm done. I've not bleached my hair in the slightest for over 4 years and grew every inch of bleached hair out. So yeah I'm pretty chuffed at this result as it means I don't have to destroy my curls with bleach to achieve a bright colour anymore.
    Images in this review
    Customer imageCustomer image
    7 people found this helpful
    Report
  • Steph Santarelli
    5.0 out of 5 stars BEST RED COLOUR DEPOSITING SHAMPOO IVE USED SO FAR!
    Reviewed in Canada on July 16, 2024
    Color: RediliciousVerified Purchase
    as you can see in the pictures above, the picture of me in the mirror was before using the Punky Redlicious shampoo 3-in-1 but instead was using the Joico Red colour depositing shampoo and conditioner. The picture of me on the right was after my shower using the Punky Redlicious 3-in-1 shampoo.... I give this a 5 star review. PLEASE BUY DISPOSABLE GLOVES WHEN USING THIS SHAMPOO OR ELSE YOU WILL HAVE PINK HANDS FROM STAINING. This is the most amazing result I have gotten since using different brands of red colour depositing shampoo and for the value because its 3-in-1 your saving money along the way.
    Customer image
    Steph Santarelli
    5.0 out of 5 stars
    BEST RED COLOUR DEPOSITING SHAMPOO IVE USED SO FAR!

    Reviewed in Canada on July 16, 2024
    as you can see in the pictures above, the picture of me in the mirror was before using the Punky Redlicious shampoo 3-in-1 but instead was using the Joico Red colour depositing shampoo and conditioner. The picture of me on the right was after my shower using the Punky Redlicious 3-in-1 shampoo.... I give this a 5 star review. PLEASE BUY DISPOSABLE GLOVES WHEN USING THIS SHAMPOO OR ELSE YOU WILL HAVE PINK HANDS FROM STAINING. This is the most amazing result I have gotten since using different brands of red colour depositing shampoo and for the value because its 3-in-1 your saving money along the way.
    Images in this review
    Customer imageCustomer image
  • Katharina D
    5.0 out of 5 stars Färbt die Haare wirklich gut
    Reviewed in Germany on July 12, 2019
    Color: RediliciousVerified Purchase
    Hammer

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Product Summary: Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)

From Punky

4.3 out of 5 stars, 5,270 ratings

Customer reviews

400+ bought in past week

Price

One-time purchase: $13.50 ( $1.59 / fluid ounce) 16% Savings

List Price: $15.99

Subscribe & Save price (No fees, Cancel anytime): $13.50 ( $1.59 / Fl Oz) 16% Savings

List Price: $15.99

Additional savings available through Subscribe & Save (No fees, Cancel anytime)

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About this Item

  • 3-in-1 Hair Color-Depositing System: This intensifies hair color while cleansing and conditioning strands with every wash. It contains color pigments to enhance hair hue and helps nourish and protect your hair as you shower. Perfect for dull and damaged color-treated hair.
  • Formulated with Hair Care Ingredients: Infused with an exclusive blend of Keratin Amino Acids, Hydrolyzed Quinoa, and Verbascum Flower Extract to bring back hair’s natural shine, strength, and condition. An ideal way to keep your beautifully colored tresses healthy-looking!
  • Revive Your Purple-Colored Locks: Restore your color-faded hair and refresh its striking pigment. This color refresher amplifies purple tones giving you more lustrous and vibrant eye-catching purple hair color. Ideal to use in-between dyes without going to the salon.
  • Simple and Easy to Use: Vivacious color in one wash! Just leave it on for 10 to 15 minutes while lathering up in the shower for a more amplified effect; 2 to 5 minutes for a less intense look, or rinse immediately for a subtle touch-up. Can be used daily or when needed.
  • Go-to, Cruelty-free Brand for Hair Solutions: Punky Colour was born in London and out of the minds of notable rock 'n roll creatives. It focuses on high-quality, salon-grade hair products that are proudly vegan and never tested on animals.

Product Description

Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)

Options Available

Color

  • AuburnAmazing
  • Blondetastic
  • Bluemania
  • Diamondnista
  • Greengarious
  • Lavenderapturous
  • Metaluminous
  • Mochanificent
  • Pinktabulous
  • Purpledacious
  • Redilicious
  • Tealistic
  • Yellow Out
Browse all available options

Important Information

Safety Information

Keep out of reach of children. Avoid contact with eyes and in the event of contact with eyes, rinse immediately with plenty of water. Follow the instructions. For external use only.

Ingredients

Hydrolyzed Quinoa,Keratin Amino Acids,Verbascum Flower Extract,Shea Butter

Directions

Vivacious color in one wash! Just leave it on for 10 to 15 minutes while lathering up in the shower for a more amplified effect; 2 to 5 minutes for a less intense look, or rinse immediately for a subtle touch-up. Can be used daily or when needed.

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