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  • 10 VIDEOS
Hydrate Shampoo & ConditionerL'Oreal USA S/D, INC. Professional Products (Pureology)
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Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan

4.7 out of 5 stars (12,472)
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice

Product sustainability features

This product has sustainability features recognized by trusted certifications.
Manufacturing practices
Manufactured using processes that reduce the risk of negative environmental impact.
As certified by
Cradle to Cradle Certified

Cradle to Cradle Certified

Cradle to Cradle Certified is the world's most comprehensive standard for safe, circular and responsible products. Certified products meet science-based requirements that have positive benefits including health and wellbeing, material reuse, emissions reductions, water quality, and fair and safe labor practices. The Cradle to Cradle Certified Product Standard is set by the Cradle to Cradle Products Innovation Institute, a global non-profit dedicated to powering innovation for a prosperous economy.

Learn more about this certification

Certification Level

SILVER ACHIEVEMENT LEVEL
Pureology
Premium Brand Sourced

Premium Brand Sourced

We work closely with your favorite premium beauty brands and their approved resellers to ensure the premium products sold in our stores are authentic.

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$37.00 $4.11 per fluid ounce
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Size: 9 Fl Oz (Pack of 1)
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Purchase options and add-ons

Description

Sulfate-free, creamy shampoo that deeply hydrates normal to thick dry, color-treated hair.

Benefits

This thirst-quenching formula provides moisture, softness, and protection for dry and color treated hair

Suggested use

Apply a dime-sized amount to wet hair. Using your fingers, lather and work the shampoo down to the ends. Rinse
Complete the regimen
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Pureology Hydrate Shampoo For Dry and Color-Treated Hair...
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Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan
This item: Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan
$37.00 ($4.11/fluid ounce)
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Pureology Color Fanatic Multi-Tasking Leave-In Spray - For Color-Treated Hair, Leave-In Heat Protectant Treatment, Sulfate-Fr
$35.00 ($5.22/fluid ounce)
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Pureology Style + Protect Soft Finish Hairspray For Color-Treated Hair - Provides Flexible Hold and Protects Color, Silicone
$28.53 ($2.59/ounce)
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Product sustainability features

This product has sustainability features recognized by trusted certifications.

Manufacturing practices

Manufactured using processes that reduce the risk of negative environmental impact.

As certified by
Cradle to Cradle Certified
Safer chemicals

Made with chemicals safer for human health and the environment.

As certified by
Cradle to Cradle Certified
Worker well-being

Manufactured on farms or in facilities that protect the rights and/or health of workers.

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Cradle to Cradle Certified

From the manufacturer

less is pure
hydrate s&c
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
LESS IS PURE

WHICH PUREOLOGY RANGE IS RIGHT FOR YOU?

HYDRATE

HYDRATE SHEER

STRENGTH CURE

STRENGTH CURE BLONDE

SMOOTH PERFECTION

PURE VOLUME

NANOWORKS GOLD

Customer Reviews
4.7 out of 5 stars 12,472
4.6 out of 5 stars 7,256
4.6 out of 5 stars 5,016
4.6 out of 5 stars 1,802
4.4 out of 5 stars 1,621
4.3 out of 5 stars 5,141
4.5 out of 5 stars 926
Price
$37.00 $37.00 $37.00 $37.00 $37.00 $37.00 $50.00
HAIR TYPE
Normal, dry color-treated Fine, dry color-treated Damaged, color-treated Blonde or highlighted Frizzy, color-treated Fine, color-treated Very dry, dull color-treated
HAIR CONCERN
Dryness, lack of moisture Dryness, lack of moisture Damage, split ends, breakage Brassy, yellow or orange tones Frizz, curl manageability Lack of volume, fullness, body Dryness, lack of shine
BENEFITS
Moisture and softness Moisture and softness Strength and softness Neutralizes brass Smoothness and frizz control Body and fullness Softness and shine
KEY INGREDIENTS
Jojoba, Green Tea, Sage Jojoba, Green Tea, Sage Keravis, Astaxanthin Keravis, Astaxanthin Camellia, Shea Butter Wheat Protein, Eucalyptus Leaf Keravis, Golden Marula Oil
FRAGRANCE NOTES
Lavender, Bergamot, Mint Lavender, Bergamot, Mint Raspberry, Peach, Water Flower Pear, Rose, Sandalwood Cocoa, Marshmallow Accord Pink Grapefruit, Wild Rose Dewy Pear, Ylang Ylang

Product details

  • Product Dimensions ‏ : ‎ 1.66 x 2.51 x 7.25 inches; 10.93 ounces
  • Item model number ‏ : ‎ P1863500
  • UPC ‏ : ‎ 884486437129
  • Manufacturer ‏ : ‎ Pureology
  • ASIN ‏ : ‎ B0891843GC
  • Country of Origin ‏ : ‎ USA
  • Best Sellers Rank: #427 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
  • Customer Reviews:
    4.7 out of 5 stars (12,472)

Product guides and documents

Safety Information (PDF)

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Customer reviews

4.7 out of 5 stars
12,472 global ratings

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Customers say

Customers find this shampoo to be among the best they've used, praising its ability to make hair silky and smooth while keeping it from drying out or frizzing. Moreover, they appreciate how it keeps color looking bright, makes hair more manageable, and provides a beautiful natural shine. However, the product receives mixed feedback regarding its scent and value for money, with some finding it worth the price while others consider it expensive.

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126 customers mention "Shampoo quality"126 positive0 negative

Customers find this shampoo to be excellent, with one customer specifically noting its effectiveness for dry, color-treated hair.

"This is my favorite shampoo and conditioner. I may use others at times but I always come back to this one...." Read more

"Good shampoo you only need about the size of a dime to wash hair." Read more

"Pureology - the best pro-shampoo I’ve used My go to!!" Read more

"Love this shampoo. It smells really good too." Read more

119 customers mention "Hair softness"108 positive11 negative

Customers report that the shampoo makes their hair feel great, silky, and smooth, particularly noting its effectiveness on naturally curly hair.

"...It leaves my hair feeling softer and less dry. I follow with a leave in conditioner and have shiny curls again...." Read more

"...After using it, my hair felt unbelievably smooth, like it had been pampered at a salon...." Read more

"...After just one time using my hair was noticeably softer and shinier with minimal frizz...." Read more

"...My hair feels noticeably softer and more manageable after each wash." Read more

94 customers mention "Moisture level"73 positive21 negative

Customers find that the shampoo effectively moisturizes their hair, with one customer noting that even the driest parts of their hair feel more hydrated.

"...It leaves my hair feeling softer and less dry. I follow with a leave in conditioner and have shiny curls again...." Read more

"...my hair it really brings out the highlights and keeps my hair from drying out or frizzing. I feel this is the best out there." Read more

"...It looks like a small bottle but it’s not watered down like most shampoo and conditioner...." Read more

"...Very strong minty smell. So strong, it made my eyes water. Over all, it did what I wanted it to. It softened my hair." Read more

71 customers mention "Hair health"71 positive0 negative

Customers report that the shampoo leaves their hair feeling healthy, makes it more manageable, and reduces frizz.

"...’re looking for a shampoo that smells amazing and delivers on making your hair feel luxurious, this is it." Read more

"Love this brand of shampoo and conditioner My hair looks and feels so healthy Smells good too" Read more

"Love this shampoo! It protects my color and keeps my hair healthy." Read more

"High concentration and good for training hair to require fewer washes. Husband likes the smell, so there's that" Read more

61 customers mention "Shine"61 positive0 negative

Customers love the shampoo's shine, noting that it makes their hair clean, shiny, and full, while keeping color looking good and bright.

"...it doesn’t weigh your hair down, and the scent is simply divine—fresh, subtle, and long-lasting without being overpowering...." Read more

"...After just one time using my hair was noticeably softer and shinier with minimal frizz...." Read more

"...Since I color my hair it really brings out the highlights and keeps my hair from drying out or frizzing. I feel this is the best out there." Read more

"Forever my favorite shampoo and conditioner My hair always looks shiney and full when using pureology...." Read more

38 customers mention "Cleanness"31 positive7 negative

Customers find that the shampoo effectively cleans their hair, with one customer noting that it does so without causing dryness.

"...is a creamy rich purple shampoo that makes suds readily and is easy to rinse out. It leaves my hair feeling softer and less dry...." Read more

"...for a dime size amount it gives wonderful suds has a tremendously good cleaning properties and the smell is very very good...." Read more

"Good rinseabilty. Dose great cleaning hair.value is good for price." Read more

"...My hair feels noticeably softer and more manageable after each wash." Read more

191 customers mention "Scent"126 positive65 negative

Customers have mixed opinions about the shampoo's scent, with some finding it wonderful while others describe it as perfumy.

"...It is a creamy rich purple shampoo that makes suds readily and is easy to rinse out. It leaves my hair feeling softer and less dry...." Read more

"...suds has a tremendously good cleaning properties and the smell is very very good...." Read more

"The shampoo and conditioner scents do not match at all. The shampoo scent is as described but the conditioner is a minty menthol scent...." Read more

"...incredibly light, so it doesn’t weigh your hair down, and the scent is simply divine—fresh, subtle, and long-lasting without being overpowering...." Read more

160 customers mention "Value for money"85 positive75 negative

Customers have mixed opinions about the shampoo's value, with some finding it worth the money while others consider it pretty expensive.

"...bit pricer, I feel this shampoo and conditioner combo has been well worth the money!..." Read more

"...: it is far too easy to squirt out too much shampoo and it's too expensive to waste...." Read more

"Good rinseabilty. Dose great cleaning hair.value is good for price." Read more

"...Needless to say, I will be buying it again, even though it is very expensive, but it does go along ways, as you only have to use a dime size amount." Read more

Bottle looks small but you can use this for 8 months!
5 out of 5 stars
Bottle looks small but you can use this for 8 months!
I will ONLY USE this brand with my extensions! It looks like a small bottle but it’s not watered down like most shampoo and conditioner. I’ve had my last bottle for 8 months and I have 24 inch extensions plus my natural hair is long too!
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Top reviews from the United States

  • Kindle Customer
    5.0 out of 5 stars Worth the money
    Reviewed in the United States on April 29, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Although a bit pricer, I feel this shampoo and conditioner combo has been well worth the money! The scents are pleasant, natural herbal scents unlike other products of similar price that I have tried. After just one time using my hair was noticeably softer and shinier with minimal frizz. A little of each product goes a long way as well which makes up for the cost!
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  • Elisabeth
    5.0 out of 5 stars great for postpartum
    Reviewed in the United States on May 9, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I’ve been using this hydrating shampoo for a few weeks now, and I’m really happy with the results. It has a pleasant, light scent and lathers up nicely without feeling heavy or greasy. My hair feels noticeably softer and more manageable after each wash.
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  • RudyZ
    5.0 out of 5 stars a great moisturizing shampoo, especially for curly hair.
    Reviewed in the United States on April 15, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    A stylist recommended this shampoo for my naturally dry and curly hair. It is a creamy rich purple shampoo that makes suds readily and is easy to rinse out. It leaves my hair feeling softer and less dry. I follow with a leave in conditioner and have shiny curls again. The only issue I have with this product is the container: it is far too easy to squirt out too much shampoo and it's too expensive to waste. I transfer it to a reused, clean lotion pump bottle and now a container lasts much longer.
    4 people found this helpful
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  • Kaitlyn Melton
    5.0 out of 5 stars Bottle looks small but you can use this for 8 months!
    Reviewed in the United States on May 2, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I will ONLY USE this brand with my extensions! It looks like a small bottle but it’s not watered down like most shampoo and conditioner. I’ve had my last bottle for 8 months and I have 24 inch extensions plus my natural hair is long too!
    Customer image
    Kaitlyn Melton
    5.0 out of 5 stars
    Bottle looks small but you can use this for 8 months!

    Reviewed in the United States on May 2, 2025
    I will ONLY USE this brand with my extensions! It looks like a small bottle but it’s not watered down like most shampoo and conditioner. I’ve had my last bottle for 8 months and I have 24 inch extensions plus my natural hair is long too!
    Images in this review
    Customer image
    One person found this helpful
    Sending feedback...
    Thank you for your feedback.
         Report
  • Belle
    5.0 out of 5 stars Wonderful shampoo with an medicinal smell, and it does hydrolyze your scalp
    Reviewed in the United States on April 21, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Was recommended my my hairstylist it for a dime size amount it gives wonderful suds has a tremendously good cleaning properties and the smell is very very good.
    Needless to say, I will be buying it again, even though it is very expensive, but it does go along ways, as you only have to use a dime size amount.
    Sending feedback...
    Thank you for your feedback.
         Report
  • Leslie G Gosselin
    4.0 out of 5 stars Good shampo. Price may be to high for people who are on a set budget
    Reviewed in the United States on May 7, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Good rinseabilty. Dose great cleaning hair.value is good for price.
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         Report
  • Lynnannpoo
    5.0 out of 5 stars Quality shampoo
    Reviewed in the United States on May 7, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Love this brand of shampoo and conditioner
    My hair looks and feels so healthy
    Smells good too
    Sending feedback...
    Thank you for your feedback.
         Report
  • Squintero
    5.0 out of 5 stars Love
    Reviewed in the United States on April 27, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I absolutely love this and suggest anyone that is having texture issues with their hair from aging tries this. It moisturized my hair and my hair is soft again. I highly recommend
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Top reviews from other countries

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  • Maja
    5.0 out of 5 stars Bestes Shampoo
    Reviewed in Germany on November 4, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Macht wunderschöne glänzende Haare. Ich habe frizzy Haare, dieses Shampoo spendet gut Feuchtigkeit und lässt das Haar deutlich gesünder aussehen
    Report
  • Natalia Ochoa
    5.0 out of 5 stars 100000/10
    Reviewed in Mexico on September 9, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    el mejor shampoo que he probado en mi vida. Con poco producto sale muchísima espuma, no hay necesidad de gastar
    Report
  • Guermassi w.
    5.0 out of 5 stars Meilleur shampooing doux
    Reviewed in France on February 22, 2025
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    Un des meilleurs shampoing que j’ai testé !! Déjà il est sans sulfates donc compatible avec les lissages chimiques des cheveux, il est doux sent bon 2 noisettes suffisent pour laver les cheveux sachant que j’ai une bonne masse (shampoing g classique il me fait le triple de quantité) il rend les cheveux très doux ça se sent qu’ils sont hydratés. J’espère bientôt acheter l’après shampooing et le masque parce que vraiment incroyable. Et j’en ai testé PLEINS des shampooing sans sulfates doux réparateurs tout ça. Dommage qu’il soit cher mais vaut son prix !
    Report
  • kabsa mum
    5.0 out of 5 stars Pricey but excellent
    Reviewed in Saudi Arabia on April 26, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    You only need a small amount of product, I have naturally grey hair and live in a hot dry climate This leaves my hair shiny and soft. Sounds a bit cliche but couldn’t believe how much of a difference this made
    Report
  • Barbara Reidy
    5.0 out of 5 stars Great Shampoo
    Reviewed in Australia on March 5, 2024
    Size: 9 Fl Oz (Pack of 1)Verified Purchase
    I love this shampoo. It keeps my hair healthy and shiny when used with the matching conditioner
    Report

Product Summary: Pureology Hydrate Shampoo For Dry and Color-Treated Hair - Hydrates & Strengthens Hair, Sulfate-Free & Vegan

From Pureology

4.7 out of 5 stars, 12,472 ratings

Customer reviews

5K+ bought in past week

Price

One-time purchase: $37.00 ( $4.11 / fluid ounce)

Subscribe & Save price (No fees, Cancel anytime): $37.00 ( $4.11 / Fl Oz)

Additional savings available through Subscribe & Save (No fees, Cancel anytime)

Purchasing options

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About this Item

  • Moisturizing Shampoo: Hydrate vegan shampoo deeply moisturizes all hair types and textures. Ideal for medium to thick, dry, color-treated, or natural hair.
  • Nourishing Formula: This creamy, moisturizing formula transforms into a luxurious lather. Emollient Jojoba leaves hair feeling hydrated, while Green Tea supports scalp health and Sage stimulates follicles.
  • Key Benefits: Moisturizes dry, damaged hair. Actively preserves color treated hair and hydrates all hair textures. Cleanses hair and scalp, leaving hair soft and touchable
  • Suggested Use: Apply a dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work through ends. Repeat for extra cleansing. Follow with Hydrate Conditioner.
  • Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Use the full Hydrate range for maximum moisturizing benefits

Product Description

Product Description
Pureology Hydrate Shampoo deeply hydrates normal to thick, dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavender, Bergamot, and Patchouli. Pureology formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
Brand Story
We make women feel beautiful with sustainability, purity and integrity in mind for all hair types. Try our complete line of color care products, including shampoo, conditioner, leave-ins, hair masks & deep conditioners.

Options Available

Size

  • 1.7 Fl Oz (Pack of 1)
  • 9 Fl Oz (Pack of 1)
  • 33.8 Fl Oz (Pack of 1)
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Important Information

Ingredients

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

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