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Gem Lites Ruby Red ColorwashCeleb Luxury LLC.

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Celeb Luxury Colorwash Color Depositing Shampoo - Color Refresher, Vegan Hair Dye, Bondfix Bond Rebuilder, Viral and Gem Lites

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$36.50 $4.42 per fluid ounce

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Color: Ruby

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Description

Shampoo that deposits semi permamnet color. Strenthens with bond rebuilder. Use as a toner or to maintain color.

Benefits

Adds cool red tones and maintains cool red tones on color treated hair.

Suggested use

Apply to wet hair for 2-5 minutes. Rinse. Repeat for more color Intensity. Pair with Celeb Luxury Colorditoner.

Complete the regimen

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This item: Celeb Luxury Colorwash Color Depositing Shampoo - Color Refresher, Vegan Hair Dye, Bondfix Bond Rebuilder, Viral and Gem Lites

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Overtone Color Depositing Semi-Permanent Hair Dye Conditioner - 8 oz For Natural & Color-Treated Hair, Moisturizing Shea Butter & Coconut Oil - Vegan & Cruelty-Free, Red For Brown is now Scarlet Red

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1 sustainability feature
Sustainability features
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OEKO-TEX STANDARD 100
OEKO-TEX STANDARD 100
STANDARD 100 by OEKO-TEX requires every component of a textiles product—including all thread, buttons, and trims—to be tested against a list of more than 1,000 harmful regulated and unregulated chemicals which may be harmful to human health. The assessment process is globally standardized, independently conducted, and updated at least once a year based on new scientific information or regulatory requirements. Certification focus: #ProductSafety and #ChemicalsUsed.
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24.HKR.60816
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Sustainability features
This product has sustainability features recognized by trusted certifications.
Safer chemicals
Made with chemicals safer for human health and the environment.
As certified by
OEKO-TEX STANDARD 100
OEKO-TEX STANDARD 100
STANDARD 100 by OEKO-TEX requires every component of a textiles product—including all thread, buttons, and trims—to be tested against a list of more than 1,000 harmful regulated and unregulated chemicals which may be harmful to human health. The assessment process is globally standardized, independently conducted, and updated at least once a year based on new scientific information or regulatory requirements. Certification focus: #ProductSafety and #ChemicalsUsed.
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From the brand

COLOR THAT WON'T DAMAGE HAIR

Create and extend hair color between salon visits with our color depositing shampoos and conditioners with bond rebuilder.

Founded in 2016, Celeb Luxury created the first “Clean Hair Color,” plant-based color-depositing shampoos and conditioners that have become the #1 professional brand in the industry worldwide in over 35 countries.

Celeb Luxury is a multi-cultural brand with a diverse selection of colors that work on all colored hair types and textures. All products also contain bond rebuilder to strengthen hair.
Can I use Gem Lites Colorwash to maintain my color treated hair?

Yes! When you start using Gem Lites the day after your color service, you never have to have faded hair. We recommend that you use Gem Lites every other time that you wash your hair to maintain your color between salon visits.

Will Gem Lites cover gray hair?

No, Gem LItes will not cover gray hair. To deposit the color, Gem Lites needs to be used on hair that has been color treated. It deposits to the hair through porosity. If your natural gray hair has unwanted yellow however, our Flawless Diamond works great to eliminate it.
The Healthy Hair Color Routine

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From the manufacturer

celeb luxury color shampoo red, colorwash red, red hair dye, gem lites ruby colorwash red, red hair

red hair color, red hair dye, red semi-permanent hair color, red color mask, red hair gloss

red color depositing shampoo and conditioner, red hair mask, red hair color, red hair glaze, red dye

EASY IN THE SHOWER

Use daily to cleanse hair and deposit color in a quick 2-5 minute shampoo.

RE-APPLY

Repeat shampoo or follow with Ruby Colorditioner to intensify color.

REFRESH & MAINTAIN

Use in place of your regular shampoo to keep color looking fresh at-home between salon visits.

Product details

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2 x 1.25 x 9.13 inches; 8.5 ounces
Item model number ‏ : ‎ 80358
UPC ‏ : ‎ 814513023582
Manufacturer ‏ : ‎ Celeb Luxury
ASIN ‏ : ‎ B01JT03M3S
Country of Origin ‏ : ‎ USA
Best Sellers Rank: #1,856 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care)
- #82 in Hair Color
Customer Reviews:
(28,480)

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Customer reviews

28,480 global ratings

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Customers say

Customers love the purple shampoo's vibrant color that sticks well after one wash, and appreciate its functionality, particularly when used with the Colorditioner. The product receives positive feedback for its appearance, with customers noting it keeps color looking fresh, and they like its pleasant smell. While some customers report it lasts up to 7 months, others find it doesn't last long, and there are mixed experiences with stain resistance - some say it doesn't stain at all while others report it stains everything. Customers disagree on the value for money, with some finding it worth the price while others consider it expensive. The product is very drying to hair.

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Color Functionality Looks great Smell Stain resistance Value for money Longevity Dries out hair

2,787 customers mention "Color"2,013 positive774 negative

Customers are satisfied with the shampoo's color results, noting that it provides a beautiful shade of dark purple that sticks well after one wash and can be applied evenly.

"I use this color shampoo to help. Keep my hair, color, bright, and fresh between trips to the salon! Works great and easy to use!..." Read more

"...about once a month, so for me it is worth the investment of upkeeping bright red hair...." Read more

"...I do like how it picked up on the highlight spots, and is darker on darker spots jsit wished I would’ve maybe choose the lighter purple option or..." Read more

"...I wash my hair twice every day. This color isn't coming out. It's gone from shocking, hot pink to just a pink color. Again, I don't care. I like it...." Read more

1,249 customers mention "Functionality"992 positive257 negative

Customers find that the color wash works well, particularly when used with the Colorditioner, and one customer mentions it performs effectively between salon visits.

"...Keep my hair, color, bright, and fresh between trips to the salon! Works great and easy to use! Keeps my hair, bright pink!" Read more

"...You can see that my roots still didn’t pick up much color .. It works great and is easy to use , it does stain shower , magic eraser and..." Read more

"Works amazing! I washed my hair with it once and it was already as vibrant as the day I dyed it!" Read more

"...I love this shampoo and it actually saves me the time and money from going so often to get a touch up...." Read more

413 customers mention "Looks great"343 positive70 negative

Customers love the shampoo's appearance, describing it as very vibrant and shiny, with one customer noting it maintains its color freshness.

"...my bleach blonde was a sort of blush-champagne tint and it looked pretty fabulous even though I normally go for a cooler blonde...." Read more

"...It looks really good on its own, but I came across this product and decided to see what would happen if I use this over the Sunbabe lightened hair...." Read more

"Brought back all the beautiful shades of honey in my hair when the sun shined on it. I received so many compliments about the coloration of my hair" Read more

"...The Flawless Diamond shade is particularly stunning, offering a cool-toned brilliance that can brighten blonde hues or add a shimmering gloss to..." Read more

405 customers mention "Smell"304 positive101 negative

Customers like the shampoo's pleasant smell.

"...It comes out a bright neon yellow color and it smells really nice...." Read more

"This is the best purple shampoo! The smell is amazing and it doesn’t leave your hair feeling dry and damaged like other ones I have used...." Read more

"...This stuff is a game changer ALSO a little goes a longgg way! It smells amazing. It says to leave it in for about five minutes...." Read more

"...There is a chemical smell but it's not near as bad as the bleach or like, normal at home hair dye...." Read more

560 customers mention "Stain resistance"227 positive333 negative

Customers have mixed experiences with the shampoo's stain resistance, with some reporting that it doesn't affect their hair at all, while others mention that it stains everything and is difficult to remove.

"...We have Carrara marble tiles and they aren't stained. The pink does stain my hands a little when I put it on but it washes off...." Read more

"...It works great and is easy to use , it does stain shower , magic eraser and cleaner helped with elbow grease !..." Read more

"...It would definitely stain your pillow if you do not sleep with a bonnet, which I do already with red hair...." Read more

"...Im a busy full time mom and this is easy to use/clean up. Recommend gloves if you have your nails done to avoid nail color change!" Read more

519 customers mention "Value for money"188 positive331 negative

Customers have mixed opinions about the shampoo's value for money, with some finding it worth the price while others consider it expensive, particularly noting the smaller bottle size.

"This is expensive, but I only use it about once a month, so for me it is worth the investment of upkeeping bright red hair...." Read more

"...a week and my hair is still just as bright as the day I dyed it well worth the money" Read more

"...The only negative thing I have to say is i feel it's a bit too pricey for how small the bottle is." Read more

"...Since it’s quite expensive, I have used maybe 2-3 bottles and switch to the other." Read more

272 customers mention "Longevity"179 positive93 negative

Customers have mixed experiences with the hair dye's longevity, with some reporting it keeps vibrant color for nearly 7 months while others find it only lasts about a week before fading.

"...Let it sit for a few minutes and rinsed it out. It’s last another three weeks without having to get touchups." Read more

"...The down side is it does not last too long and I need to use it every month...." Read more

"...So keeps my $$$$ dye job lasting much longer. Use gloves if you don't want your hands to look dead, and you'll need to rinse your tub afterwards...." Read more

"...Lites Flawless Diamond Colorwash is a stellar product that stands true to its promises...." Read more

721 customers mention "Dries out hair"141 positive580 negative

Customers report that the shampoo is very drying to their hair, particularly noting that it severely affects the ends.

"...My only comments are it does NOT lather, it's like a slime gel texture. And it has a sickly sweet smell, like cherry cough syrup...." Read more

"...When I initially rinsed it, it felt dry, but the Joico mask helped and after I towel dried it, I used Pureology leave in conditioner...." Read more

"...Summary: works great for color, a little goes a long way, it's gonna dry out your hair so either use it not for a long stretch or pair routine usage..." Read more

"...top half of the hair, the color is perfect and feels very soft and moisturized." Read more

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Top reviews from the United States

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Nicholas
the bestttttt
Reviewed in the United States on May 2, 2025
Color: Pastel Light PinkVerified Purchase

the best!! this technology is soo advanced. the fact that it doesn’t stain your sheets and shower/sunk yet still gives a vibrant color is wild. i put it on like hair dye with gloves and let it sit. two or three washes will have you super vibrant. obviously you have to be blonde if you want to best results

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Nicholas

the bestttttt

Reviewed in the United States on May 2, 2025
the best!! this technology is soo advanced. the fact that it doesn’t stain your sheets and shower/sunk yet still gives a vibrant color is wild. i put it on like hair dye with gloves and let it sit. two or three washes will have you super vibrant. obviously you have to be blonde if you want to best results

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Brianna
Works miracles
Reviewed in the United States on May 13, 2025
Color: PurpleVerified Purchase
I dyed my hair purple in February it is now May and I use this once a week and my hair is still just as bright as the day I dyed it well worth the money

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Evi
Bright pigments!!
Reviewed in the United States on May 6, 2025
Color: PurpleVerified Purchase
Beautiful Bright pigment! I have tried a couple colors the past few summers and find this shampoo helpful! Im a busy full time mom and this is easy to use/clean up. Recommend gloves if you have your nails done to avoid nail color change!

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Evi

Bright pigments!!

Reviewed in the United States on May 6, 2025
Beautiful Bright pigment! I have tried a couple colors the past few summers and find this shampoo helpful! Im a busy full time mom and this is easy to use/clean up. Recommend gloves if you have your nails done to avoid nail color change!

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2 people found this helpful

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Mary
Great color upkeep but very drying
Reviewed in the United States on April 7, 2025
Color: Pastel Light PinkVerified Purchase
Pictured: before photo of hair immediately after it was professionally dyed; after photo is a month later after my first wash using it, totally corrected any wash-out that had started. I found this awesome over professionally bleached and professionally pink-dyed hair. So I can add it to my bleach blonde for a brief couple weeks of blush tint or to an already pink started hair to make the color last longer. As I want it to fade out more and more you use a smaller and smaller amount. I have hair about two inches longer than shoulder length and I never use more than a teeny tiny drop mixed with copious amounts of purple cooling shampoo and / or conditioner. After letting it wash out as much as possible (about a month after last use) my bleach blonde was a sort of blush-champagne tint and it looked pretty fabulous even though I normally go for a cooler blonde. Only caution: extremely drying. Even using a teeny drop, only every other wash max, with lots of conditioner and leave in conditioner... my hair looked frizzier than I like. My hair still felt soft and didn't look terribly damaged or anything, but it was inarguably frizzy. I wouldn't recommend for routine year round constant use unless you are very very comfortable with a good hair conditioning / hydration routine as well. If I was using this more than just briefly for about two months a year? (And at my current "just a drop" rate, this bottle will last me... forever?) I would also have to get into a good hair mask treatment if I was using this all the time. Summary: works great for color, a little goes a long way, it's gonna dry out your hair so either use it not for a long stretch or pair routine usage with a solid repair and hydration routine too.

Read more

Mary

Great color upkeep but very drying

Reviewed in the United States on April 7, 2025
Pictured: before photo of hair immediately after it was professionally dyed; after photo is a month later after my first wash using it, totally corrected any wash-out that had started. I found this awesome over professionally bleached and professionally pink-dyed hair. So I can add it to my bleach blonde for a brief couple weeks of blush tint or to an already pink started hair to make the color last longer. As I want it to fade out more and more you use a smaller and smaller amount. I have hair about two inches longer than shoulder length and I never use more than a teeny tiny drop mixed with copious amounts of purple cooling shampoo and / or conditioner. After letting it wash out as much as possible (about a month after last use) my bleach blonde was a sort of blush-champagne tint and it looked pretty fabulous even though I normally go for a cooler blonde. Only caution: extremely drying. Even using a teeny drop, only every other wash max, with lots of conditioner and leave in conditioner... my hair looked frizzier than I like. My hair still felt soft and didn't look terribly damaged or anything, but it was inarguably frizzy. I wouldn't recommend for routine year round constant use unless you are very very comfortable with a good hair conditioning / hydration routine as well. If I was using this more than just briefly for about two months a year? (And at my current "just a drop" rate, this bottle will last me... forever?) I would also have to get into a good hair mask treatment if I was using this all the time. Summary: works great for color, a little goes a long way, it's gonna dry out your hair so either use it not for a long stretch or pair routine usage with a solid repair and hydration routine too.

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2 people found this helpful

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Rachel Lauren
Keeps my hair color, looking bright, and fresh!
Reviewed in the United States on April 29, 2025
Color: Hot PinkVerified Purchase
I use this color shampoo to help. Keep my hair, color, bright, and fresh between trips to the salon! Works great and easy to use! Keeps my hair, bright pink!

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savannah
Coloring
Reviewed in the United States on April 21, 2025
Color: Red for BrunettesVerified Purchase
I gave it three stars because it does collar the collar on my hair, look more pink and it burnt my scalp. I have never had a reaction to any chemicals on my head before. Make sure you wear gloves and do it in an area. You do not care if it gets stained.

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Ink
Worth every cent
Reviewed in the United States on May 3, 2025
Color: RedVerified Purchase
Works amazing! I washed my hair with it once and it was already as vibrant as the day I dyed it!

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Erica helms Gilmore
Better to lighten your roots for a more evened out look makes darker root outgrowth even darker
Reviewed in the United States on March 25, 2025
Color: PurpleVerified Purchase
I have dirty blonde hair with highlights that were grown out and I really needed to get my roots blonde before I did this. You can see that my roots still didn’t pick up much color ..
It works great and is easy to use , it does stain shower , magic eraser and cleaner helped with elbow grease ! It really made my overall hair darker , especially the natural dirty blonde part. It showed up great on the blonde vibrantly , you can see it on darker parts of my hair too it’s just more like burnt red brown .
I applied a bunch of conditioner first then put some the purple wash in for only a few minutes and rinsed.
Within a few washes the color lightened up a little and is blending nicely , but it def made my roots way darker .
I am glad I left some blonde pieces out of the color all together to get a more multi dimensional look. I do like how it picked up on the highlight spots, and is darker on darker spots jsit wished I would’ve maybe choose the lighter purple option or highlighted the roots first !! I think there is a smoky lavendar or lilac that maybe would’ve been nice.

Read more

Erica helms Gilmore

Better to lighten your roots for a more evened out look makes darker root outgrowth even darker

Reviewed in the United States on March 25, 2025
I have dirty blonde hair with highlights that were grown out and I really needed to get my roots blonde before I did this. You can see that my roots still didn’t pick up much color ..
It works great and is easy to use , it does stain shower , magic eraser and cleaner helped with elbow grease ! It really made my overall hair darker , especially the natural dirty blonde part. It showed up great on the blonde vibrantly , you can see it on darker parts of my hair too it’s just more like burnt red brown .
I applied a bunch of conditioner first then put some the purple wash in for only a few minutes and rinsed.
Within a few washes the color lightened up a little and is blending nicely , but it def made my roots way darker .
I am glad I left some blonde pieces out of the color all together to get a more multi dimensional look. I do like how it picked up on the highlight spots, and is darker on darker spots jsit wished I would’ve maybe choose the lighter purple option or highlighted the roots first !! I think there is a smoky lavendar or lilac that maybe would’ve been nice.

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3 people found this helpful

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Top reviews from other countries

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Daniela Ratliff
Mega Farbshampoo
Reviewed in Germany on December 17, 2024
Color: RubyVerified Purchase

Bin begeistert...bei jedem Haarewaschen sieht das Haar wie frisch gefärbt aus... Allerdings sollte man sich Handschuhe anziehen beim einmassieren/ waschen, da die Farbe überall haftet... Bin echt begeistert von diesem Shampoo und empfehle es auch weiter!

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Haueisen
Super Preis Leistung
Reviewed in Germany on November 19, 2019
Color: Fire OpalVerified Purchase
Hält was es verspricht

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Ariadna
Mantiene en color de las mechas
Reviewed in Spain on December 17, 2021
Color: Fire OpalVerified Purchase
Genial para mantener el color deseado en las mechas, en este caso un bonito cobrizo.

Negativo: no tiñe canas.

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Amber
I will always continue to use this product!
Reviewed in Canada on October 15, 2019
Color: SilverVerified Purchase
Updates at bottom!

I've used this product in 3 different colors so far and here are the things that I like and dislike about them.

First off, let it be known that the Viral shampoos and conditioners work better are hair that is already colored. I know a lot of negative reviews about this product feature things like, "it didn't color my hair at all" and what not and that is because when you are doing it on blonde/lightened/bleached hair, it doesn't work as great (in my opinion).

I first used this product in purple and because of my hair type, I have to wash my hair everyday, which means my color fades out that much faster. I like to use this shampoo every other day, with regular shampoo in the days in between, to make my color last longer. I'm talking like 3 months without having to redye my hair.

The shampoo is a super saturated color that puts in pigments your hair without having the harsh factor of pure dye. As a shampoo, it's decent but with my hair type, I have to super clean my hair with my other shampoo on the other days I use it because this one doesn't wash it as well. I like to have it sit in my hair for a few minutes before washing it out and I usually have it in my hair for at least 10-15 minutes on the weekend while I shave and whatnot.

I've also used the shampoo in the "teal" and silver colors. I put teal in quotations because that color isn't really teal to me, it's more of an aquamarine. But it worked just as well as the purple did in keeping the color in my hair. I've used the turquoise in the Viral Conditioner but I didn't like the conditioner as much as the shampoo as I felt it didn't hold the color as good. I used the "teal" shampoo for 3 months and then the aqua conditioner for 2 1/2 months right afterward and my blue color lasted for 6 months without having to redye it.

I'm currently using the silver and it's probably the one that has worked the least best. I know silver is an extremely hard color to manage and keep up but I feel like I need to be using it everyday to hold the silver color. And I've been told that people can only really notice the silver in certain lighting, otherwise, it just looks blonde.

I'm still giving this shampoo 5 stars because I know it works well with certain colors. I'm sure that eventually I will be trying out every color and I hope they work just as well.

PROS:
Makes color last a few months if used every other day
Shampoo doesn't dry up or damage hair
Teal and purple work well

CONS:
Only really works well with pre-dyed hair
Not a great shampoo to clean oily hairtypes
Silver needs to be used everyday to be maintained

Update: I just redyed my hair a vivid purple ombre and bought the purple shampoo again. It still works perfectly but I did forget to mention in my previous review that the shampoo has a tendency to dye your hands when you shower. I noticed that if I don't wash my hands quickly enough after shampooing my hair, I might have some purple tinge to my hands for a bit of the day (especially if they are really dry and cracked - blame Canadian winters). It will always come off after a couple of hand washes though. It will even slightly tinge your nails so just a forewarning to be careful and don't let it linger on your hands for too long!

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Samantha
El mejor shampoo!!
Reviewed in Mexico on November 21, 2019
Color: PurpleVerified Purchase
Es un shampoo con tinte.
A mi se me estaba cayendo el tinte morado y se estaba haciendo un rosa pastel. Desde la primer lavada esas zonas rosa pastel se empezaron a tornar moradas de nuevo!
Estoy muy contenta con el trabajo que esta haciendo el tinte, llevo unas 4 lavadas y esta dejando el color en mi cabello ademas no reseca tanto el cabello.
Lo unico malo que le veo es el precio, el bote es alto como de shampoo grande normal pero es delgado a comparacion del mismo.
Pero la verdad vale mucho la pena porque siento que no te lo vuelves a pintar en buen rato. Me falta probarlo con el acondicionador pero el puro shampoo hace un excelente trabajo!💜

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Celeb Luxury Colorwash Color Depositing Shampoo - Color Refresher, Vegan Hair Dye, Bondfix Bond Rebuilder, Viral and Gem Lites

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COLOR THAT WON'T DAMAGE HAIR

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Great color upkeep but very drying

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the bestttttt

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Bright pigments!!

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Great color upkeep but very drying

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Better to lighten your roots for a more evened out look makes darker root outgrowth even darker

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4.0 out of 5 stars Mantiene en color de las mechas

5.0 out of 5 stars I will always continue to use this product!

5.0 out of 5 stars El mejor shampoo!!

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Product Summary: Celeb Luxury Colorwash Color Depositing Shampoo - Color Refresher, Vegan Hair Dye, Bondfix Bond Rebuilder, Viral and Gem Lites

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Mega Farbshampoo

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Mantiene en color de las mechas

I will always continue to use this product!

El mejor shampoo!!

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